The Marketing Works has recently secured a client engagement with Canada Mortgage and Housing Corporation (CMHC). The project includes identifying the market positioning and messaging for the Corporate Insurance division.
Wisdom
Why effectiveness counts...
“Advertisements are now so numerous that they are very negligently perused, and it has therefore become necessary to gain attention by magnificence of promises, and by eloquences sometimes sublime and sometimes pathetic. Promise, large promise, is the soul of an advertisement.”
