TMW uses many outside sources of information during client engagements. The following list, although not exhaustive, provides valuable information on ever-changing economic, business and market landscapes.
As President and Managing Partner of The | Marketing | Works, Rob Woyzbun has recently been appointed to the position of Adjunct Instructor at the Queen's School of Business. This appointment reflects his commitment over the last three years to the prestigious Queen's MBA program for Science and Technology Program (MBAST). Rob has been an Instructor at the Queen's School of Business since 2001, teaching a full credit postgraduate course, Marketing of New Ventures, for the Queen’s MBAST program.
Wisdom
But the essence of strategy is in the activities — choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition.
Michael Porter
What is Strategy?
Harvard Business Review
