We have worked with many sub-sectors within high tech: telecom software and hardware (including wireless), business intelligence software and enterprise software. Our clients feature a cross section of global, multi-national firms such as Nokia Enterprise Solutions, SAS Institute Canada, Mitel Networks, Cognos Incorporated and Corel Corporation. We have also worked with many start-ups and mid-sized companies such as Bridgewater Systems, Teknor Corporation, Bitflash and The Electronic Courthouse.
Our projects in this sector have included qualitative and quantitative market research, advertising awareness tracking, usage and attitude studies, brand strategy development, marketing planning and promotion planning, marketing audits and marketing skills training.
The firm is also active on the academic front. The firms’ Managing Partner, Rob Woyzbunm, is an Adjunct Instructor at the Queens School of Business in Kingston Ontario, where he teaches a full credit a graduate course on Marketing of New Technology Ventures. He is also a member of the Board of Advisors for The Electronic Courthouse.
