Our consulting and administration team collectively provides our clients with 75+ years of world class experience and business capabilities. We have a unique group of highly skilled and experienced professionals - each capable of significantly contributing to client engagements.
Rob Woyzbun, B.A, M.B.A.
Managing Partner
President and Managing Partner of The | Marketing | Works, one of Profit Magazine's Fastest Growing Companies in 2000, Rob Woyzbun is best known for his wealth of experience as a marketing strategist and business planner in the high technology and public sectors.
TMW helps private and public sector clients improve business performance and the bottom line through better planning techniques and best marketing practices.
Mr. Woyzbun's marketing experience spans both industry and service sides. His first 10 years were spent working with multi-national packaged goods giants like Warner Lambert, H.J. Heinz Co. and Ralston Purina. He then went on to the role of Vice-President/Director of Client Services and Strategic Planning for leading international, and national full service agencies.
In 1993, Rob and partner Veronica Engelberts founded The | Marketing | Works. TMW is now part of the professional services holding company, NP53 Marketing Group Inc. which has grown in the past 10 years to 14 professional staff and touts Cognos, Corel, Export Development Corporation, Natural Resources Canada and CMHC as part of its client base.
Mr. Woyzbun is a seasoned industry speaker on topics including Strategic Business Planning, Marketing and Brand Strategy and Marketing Performance Management. Over the past two years, Mr. Woyzbun has been an Instructor at the Queen's School of Business, teaching a full credit postgraduate course, Marketing of New Ventures, for the prestigious Queen's MBA program for Science and Technology.
Rob's volunteer contributions include lending his marketing and strategic planning expertise to the Ottawa Council for the Arts, the Greater Ottawa Chamber of Commerce and the American Marketing Association. Rob is also serving as the Chair of the Marketing Committee for Ottawa Regional Cancer Centre's $20 Million Capital Campaign. In keeping pace with his professional 'fast track', in his spare time Rob races a Porsche 911 in the Porsche Club of America's Club racing series in Canada and the U.S.
Contact Rob at: robw@the-marketing-works.com or (613) 241-4167
Dave Beattie
Financial Manager
Dave graduated from Carleton University with a Bachelor of Commerce degree in Business Administration. He is currently working toward his CGA certification.
Dave brings 20+ years of experience with him to The | Marketing | Works. He began his career as a Management Trainee with The Hudson’s Bay Company in 1984. In this position, he was responsible for the general operation of their northern retail store in Mistassini Lake, Quebec. Dave has worked financial positions in both medium and small companies. His experience includes managing all aspects of a computerized accounting system.
In his capacity as Financial Manager, Dave oversees, monitors and analyzes the financial activities for TMW.
Contact Dave at daveb@the-marketing-works.com or (613) 241-4167.
Cathy McHugh
Communications Specialist / Associate
As an associate / marketing consultant for The | Marketing | Works, Cathy is responsible for marketing program implementation and public relations. Cathy works with TMW’s public and private sector clients.
Cathy McHugh is a graduate of Mount Saint Vincent University ( Halifax) with a Bachelor of Public Relations degree.
Cathy has over 15 years of experience working in marketing communications and public relations for private sector, government, and not-for-profit organizations. She has been operating her own marketing and PR business for the past 8 years serving a client base of economic development, educational, tourism, medical, and arts organizations throughout Eastern Ontario. She worked as marketing manager for Northern Telecom's switching division and public relations manager for the Canadian subsidiary in the late '80s and early '90s.
Contact Cathy at: cathyh@the-marketing-works.com or (613) 241-4167
