The | Marketing | Works was founded in 1993, to address clients requirement for specialized counsel focused on the practice of marketing in the context of business strategy, as we perceived a gap in the professional services spectrum.
Large management consulting firms offer a plethora of excellent services - but frequently lack the unique experience and processes of marketing specialists. Market research companies, while skilled in methodology and measurement often lack the strategic and functional marketing experience to build value on top of findings. Finally, advertising and marketing agencies who offer strategy as part of a full service offering, are doing so to support the development of effective communications (which is really their business) and not from an overall business effectiveness perspective.
Our business model fills the gap left by these traditional service providers.
As a specialist firm, we provide unbiased counsel on how organizations can improve overall marketing effectiveness and the impact of their marketing strategies and tactics.
The | Marketing | Works is owned by the NP53 Marketing Group, a professional services holding company. Other companies under the NP53 umbrella include Vector Media, a specialist B2B media planning and buying agency.
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